Barefoot Wine became a client of Active Interest Media via a sponsorship of the annual Warren Miller film tour. Part of that sponsorship included the opportunity to run a 30-second at the theatrical tour stops. The only problem was that Barefoot didn’t have any creative targeted for the winter season.
AIM STUDIOS took on the challenge – not only serving as the production company but also providing the creative. All preproduction including shooting script, location scouting, and casting were completed in late winter of 2014. The spot filmed and edited (including all motion graphic) that spring.