Chris Cosentino – Beginnings
“Beginnings”, was celebrity chef – Chris Consentino’s first book. It’s publisher, Weldon Owen hired the team at AIM STUDIOS to create a series of promo videos to help with the book’s release. The videos’ focus would be on Chris and his celebrity lifestyle not the content of his cookbook. A way to engage consumers by showing a glimpse into Chris’ world in a fun and irrelevant way. The videos were shot on location at Chris’ San Fransisco, CA based restaurant and rolled out through various social media platforms in the fall of 2012.