GMC Know How to Tow
Know How to Tow is great example of the power and reach of Active Interest Media. The series was created by the editors and contributors from AIM’s Marine Group. AIM Studios produced the series in the summer of 2014. Ten videos were filmed each hosted by Ramona Bruland and each featuring GMC’s Sierra HD2500. Shooting took place in multiple locations in the Fort Lauderdale, FL area. Episodes were rolled out over a ten week period with targeted promotion and distribution from over 15 AIM properties including Power and Motor Yacht, Soundings, Hitch-Up, and Horse and Rider. The videos were available to an estimated 1.2 million consumers.