Ski Magazine – Ski Test
A total of 40 videos were produced for SKI and Skiing magazines showcasing their annual ski testing events. Editors for the magazines served not only as testers but also the on-screen talent for the videos.
The ski testing was film on-location at Snowbird Resort. Once the result were tallied, a second shoot utilizing AIM STUDIOS’ green-screen was filmed to announce the winners. The ski test videos were sponsored by Helly Hansen. High-end product shots and 3D graphics helped show what made each ski so special. The videos were promoted in print and through digital news letters. The videos can be found on multiple gear specific sites.