Volvo Get Out And Play
Get out and Play was created by the marketing team for Active Interest Media Mountain and Outdoor groups. The program combined video production, national print/digital promotion, and distribution across five AIM’s titles. The videos were rolled out during the North American launch of Volvo’s V60 Sport Wagon.
Get Out and Play’s message was straight forward. Twelve amazing seasonal adventures all inspired by the capabilities of the V60.
The series was hosted by Ryan Van Duzer, a contributing editor to multiple AIM magazines.